Our mission
We believe businesses have a responsibility to be a force for good
We guide
brands through their sustainability journey and maximise their positive impact so that people, the planet and profit thrive in equal measure.
We support
enlightened organisations to reach their full potential and define their purpose.
We turn
social responsibility into profitable, sustainable, long-term competitive advantage, by challenging clients to reorient their brand and communications towards good.
As humans, we need to grow. We imagine
a future where we measure that growth in sustainable terms. We are part of a revolution, a bold shift in focus, a newly emerging mindset.
We are a Social Enterprise.
We generate our income from trading and reinvest into our social mission.
Our social purpose is to bridge the gap between the UN’s Sustainable Development Goals, businesses and the citizen.
As a women-led business, we strive to support, lift and amplify all women. We seek out diverse and underrepresented voices.
We work to a stakeholder model.
Through our clients, we work to
reduce waste sent to landfills, promote upcycling and recycling, campaign to end plastic pollution, advance equity, diversity and inclusion, build circular economy models, support ethical supply chains and supply chain transparency.
Through our pro-bono work, we campaign
for a fairer, greener, more sustainable fashion industry. We support Cruelty-Free International to end animal testing. We are active members of the Cambridge Judge Business School Wo+men’s Leadership Centre and we give our time and expertise to local community groups.
Everyone connected to our business has a seat at our table
including Cyd’s founders, employees, clients, partners and the Sustainable Development Goals (SDGs).