mission
mission
We believe businesses have a responsibility to be a force for good
Our mission is to guide brands through their sustainability journey and maximise their positive impact so that people, planet and profit thrive in equal measure.
We support enlightened organisations to reach their full potential and define their purpose.
By challenging clients to reorient their brand and communications towards good, we turn social responsibility into profitable, sustainable, long-term competitive advantage.
As humans, we need to grow. Our vision is for a future where we measure that growth in sustainable terms. We are part of a revolution, a bold shift in focus, a newly emerging mindset.
We are a Social Enterprise. We generate our income from trading and reinvest into our social mission.
Our social purpose is to bridge the gap between the UN’s Sustainable Development Goals, businesses and the citizen.
As a women-led business, we strive to support, lift and amplify all women. We seek out diverse and underrepresented voices.
We work to a stakeholder model
Through our clients we work to reduce waste sent to landfills, promote upcycling and recycling, campaign to end plastic pollution, advance equity, diversity and inclusion, build circular economy models, support ethical supply chains and supply chain transparency.
Through our pro-bono work we campaign for a fairer, greener, more sustainable fashion industry. We support Cruelty Free International to end animal testing. We are active members of the Cambridge Judge Business School Wo+men’s Leadership Centre and we give our time and expertise to local community groups.
Everyone connected to our business has a seat at our table, including Cyd’s three founders, employees, clients, partners and the Sustainable Development Goals (SDGs).